Personal Data Protection




FORMS TECHNOLOGY GROUP E E E are committed to protecting your information (in this privacy statement, "information" refers to personally identifiable information, which is considered personal data, that you provide or we collect for, about or from you through our websites).


FORMS TECHNOLOGY GROUP E E E markets the smileform® , 3smile® system and the smileform application, uploading images, making appointments and receiving notifications (the "Application"). Below we set out how we collect, use and share the information we collect through our websites and the Application (the "Sites").


In general, you can visit our Sites without revealing your identity or any personal information to us. There are, however, certain circumstances in which we may request information such as your full name, email address, etc. It is our intention to inform you before we collect such personal information from you on the Internet and to obtain your consent to process such information where necessary.


By using our Sites, you consent to the collection, use, disclosure, transfer and processing of personal data in accordance with this Privacy Statement.



Information we collect from you


We collect the following types of personal information and sensitive information about customers, patients (former, potential and current), patient parents/guardians, physicians and website visitors when you register to become a member of our Sites or through electronic forms or when you download and use the App, for example, when you register to receive news alerts.


Contact details such as your name, address, telephone number and email address.

Information to help us serve you such as age, gender and information about your dental health, including pictures of your teeth and face. We will inform you of such purposes at the time we request to collect personal data or sensitive information from you and will only collect information that is strictly necessary to fulfill those purposes.


Where we collect health information or other types of sensitive data through our Sites, we will ask for your explicit consent.


We will also collect information about how you use our Sites as described in the "Cookies and Ads" section below.


In some cases you may choose to provide us with personal data about other individuals so that, for example, we can contact them with information about us. You should only share their personal data with us if you have obtained their consent and permission.



What do we do with the information we collect?


The personal information we collect as you use our Sites or that you provide to us may be used for the following purposes:


To otherwise set up and manage your membership account on our Sites.

To enable you to use, purchase, book and/or download products.

To provide you with information about our products, services, news and events.

To provide information about doctors and their specialties and to submit contact requests to them.

To collect demographic data on user trends, such as age, gender and general income level.

To provide certified physicians with information about patients who are our clients now or will be in the future.

To analyze the use of our services and products, to develop new services and products, and to customize our products, services and other information we have.

To use content uploaded to the App for social media sharing and to create copies of your content to advertise smileform,3smile on the Internet, on television, in publications or in any other medium. We will never display your name in any promotional material we create, but you should be aware that other people could potentially recognize you from your photo.

Our legal basis for collecting and using the personal information described above will depend on the specific personal information and the specific context in which we collect it. Where we have entered into a contract with you, such as to provide you with smileform,3smile products and services, we will process your information to perform that contract. In other cases, we may process your information for FORMS TECHNOLOGY GROUP E E E's legitimate business interests, such as marketing or improving our products and services, provided that these interests do not conflict with your rights. We will make clear to you at the time of collection what our legitimate interests are.


We use a wide combination of data sources (Internet data, orders, customers, etc.) to form a complete picture of the movement of our products and our marketing efforts. This data relates only to our own efforts and we do not share your information with other companies for them to use for purposes unrelated to their business with us.


If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and inform you whether or not providing your personal information is mandatory (and the possible consequences of not providing your personal information).


Back to the beginning


Who do we share your personal information with?


We work with other companies that help us with marketing, communications, warehousing and sales. We may share information about you with them for these purposes. These partners are not permitted to use information about you for purposes other than their business activities with FORMS TECHNOLOGY GROUP E E E.


We may also share your information with other FORMS TECHNOLOGY GROUP E E E companies to achieve the purposes described in the section "What do we do with the information we collect?


In addition, information we have collected, including personal data, may be disclosed in the context of a merger, acquisition, debt financing, sale of corporate assets or other similar transaction, as well as in the event of bankruptcy, insolvency or liquidation, in which personal data may be transferred to third parties as an asset of our business.


We may also disclose personal information about you if we believe it is required by law or if it is necessary to protect our property or our legal rights (including, but not limited to, our agreements or the property rights of others).


We may also share your information if you agree for us to do so.



How long do we keep your information?


We retain personal information where we have a legitimate business need to do so (for example, in order to provide you with FORMS TECHNOLOGY GROUP E E E products and services or to comply with applicable legal, tax or accounting requirements).


Where we do not have a legitimate business need to process your personal information, we will delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup files), then we will securely store your personal information and isolate it from any further processing until deletion is possible.



Cookie and Advertising


When you visit our Site, we may automatically collect certain information from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.


Specifically, the information we automatically collect may include information such as IP address, device type, unique device identification numbers, browser type, broad geographic location (e.g., country or city-level location), and other technical information. We may also collect information about how your device has interacted with our Site, including which pages have been accessed and which links have been selected.


Collecting this information allows us to better understand our Site visitors, where they come from and what content on our Site is of interest to them. We use this information for internal analysis purposes and to improve the quality and relevance of our Site to our visitors.


Some of this information may be collected using cookies and similar tracking technologies



Protection of children's personal data


We at FORMS TECHNOLOGY GROUP E E E do not intend to collect any information from children under the age of thirteen (13), unless such information is collected by a parent or guardian. While we cannot prevent children from accessing our Sites, we do not collect personal information without making clear that the person providing the information must be at least 13 years of age. If you have questions about our collection of information from children on our Sites, please contact us at [email protected].


Please note that the age limit mentioned above may vary depending on the legal requirements in your country. If this is the case, we will indicate this accordingly at the time of collection.



Links to other websites


Our Sites may contain links to other websites simply as a convenience. FORMS TECHNOLOGY GROUP E E E is not responsible for the privacy practices or the content of these other websites and the inclusion of links does not imply endorsement of the information or the company. This means that if you link to another website through our Sites, we are not responsible and cannot control how they use your information.


You may also be able to share your information with other websites, such as social media sites. We may provide a link to give you easy access, but we are not responsible and cannot control their site or your posts/sharing. Please review the privacy policies and information collection practices of these other websites and social media sites.



International data transfers


FORMS TECHNOLOGY GROUP E E E operates on a European scale and therefore we may transfer your personal information to other countries where FORMS TECHNOLOGY GROUP E E E operates, including countries outside your country of residence. Your personal data may also be stored on our servers located outside your country of residence. However, we will continue to protect your information in accordance with this Privacy Statement and our Binding Corporate Rules.





Our Sites have security measures in place to protect against the destruction, loss, misuse and alteration, unauthorized disclosure or access to the information under our control.


Your rights


If you have rights regarding access, disclosure, modification or deletion (as defined by applicable law), you may contact us at the address or email listed below.



In relation to FORMS TECHNOLOGY GROUP E E E companies in Europe, individuals can contact us regarding their rights to:


Access, correct, update or request the deletion of their personal information

Object to the processing of their personal information, ask us to restrict the processing of their personal information or request its portability.

To be excluded from the marketing communications we send you at all times. You can exercise this right to unsubscribe or (opt-out) in the marketing emails we send you. To opt out of other forms of marketing (such as mail marketing or telemarketing), contact us using the contact information provided below.

Withdraw their consent at any time if we have collected and processed their personal information with their consent. Withdrawing your consent will not affect the lawfulness of any processing we have carried out prior to your withdrawal, nor will it affect the processing of your personal information carried out on the basis of lawful processing grounds other than consent.

Complain to their local data protection authority about our collection and use of their personal information. For more information, please contact your local data protection authority.


These are just examples and your specific rights may not be shown here as an example.




We may update this statement from time to time. When we do so, we will indicate the date of the last update at the beginning of the text of this statement. Notice of an update and/or modification of this kind will be provided on our Sites or to you immediately, if required by law. We encourage you to read this statement regularly in order to stay informed about how we collect, use and disclose personal information. If you do not agree to these changes, please do not continue to use the Sites.


Back to the beginning




If you have any questions about this privacy statement, the practices of our Sites, your information or your rights regarding your information or your dealings with our Sites, please contact us at the address below:





13123 ILION